We are a full-service digital agency with game-changing products, services & advisory for building your brand on the internet, the biggest marketplace in the world today.
Led by a designer passionate to maker her mark in this world and navigated by Ivy League MBAs who also happen to be thorough engineers, we are taking this ship places.
For over 15 years we have mastered our art, science and sheer will to innovate, gathered all what it takes and topped it up with nothing but creativity to make it stand out in the digital layers of reality that we and our brands thrive in.
We are ready to accept your Brand Challenge, are you?
Digital Media and Internet have owned our vision ever since the launch of GUI computers and world wide connectivity started taking over the world in the 1990s. We’ve been understanding the mega trends and the undercurrents of the digital world and making sense of those not so obvious opportunities for making an impact, especially from a branding point of view.
We’ve a huge list of offerings that we have created over the years to help deliver client goals. We can deliver and help you profit from the internet’s many opportunities.
Websites
- Websites – Websites that’ll handle marketing better than you
- We start with a Concept & Strategy for the objectives you wish to achieve from your online presence
- Responsive Web Design is when we develop websites that adapt and provide a seamless user experience across different devices, such as desktops, smartphones, and tablets.
- We handle the Design & Re-Design projects, ensuring your websites represent you
- We also take care of the “behind the scenes” Development & Maintenance of websites
- Then there are website Audits & Migration and Cleanup & Optimisation that we perform
- E-commerce – High Conversion Websites that sell while you sleep
- Integrating a secure and user-friendly shopping cart system that enables customers to add products, manage quantities, and proceed to checkout.
- Integrating popular payment gateways like PayPal, Stripe, or Authorize.Net to facilitate secure online transactions and streamline the checkout process.
- Implementing a robust system to manage product portfolio with listing management, including adding, editing, categorizing, and updating product information.
- Creating features to track and manage product inventory, including stock levels, notifications for low stock, and automated reordering processes.
- Developing functionalities to manage and process orders, including order tracking, order history, and automated email notifications.
- Integrating analytics tools to track and measure website performance, user behavior, conversion rates, and other key metrics.
- Implementing robust security measures, including SSL certificates, encrypted transactions, secure login systems, and data backup solutions to ensure customer data privacy and protection.
- Content Writing – Stuff that makes you lovable, globally
- Creating informative and engaging blog posts on various topics to educate, entertain, and engage the target audience.
- Crafting compelling and persuasive content for websites, including homepage content, about us pages, product/service descriptions, and landing pages.
- Optimizing content with relevant keywords and SEO best practices to improve search engine rankings and drive organic traffic to websites.
- Developing captivating and shareable content for social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., to engage followers, increase brand visibility, and drive user engagement.
- Creating persuasive and compelling copy for advertisements, sales pages, email campaigns, and other marketing materials to attract and convert customers.
- Writing engaging and detailed product descriptions that highlight the features, benefits, and unique selling points of products to drive conversions and sales.
- Crafting well-articulated balanced press releases to announce new products, company updates, events, or other newsworthy information, aimed at gaining media attention and coverage.
- Creating in-depth case studies that showcase successful projects, customer experiences, and outcomes, providing social proof and credibility for businesses.
- Researching and producing authoritative and informative white papers, reports, and industry insights to establish thought leadership and provide valuable information to target audiences.
- Reviewing and editing existing content to improve clarity, grammar, style, and overall quality, ensuring error-free and polished writing.
- Assisting clients in developing a comprehensive content strategy, including content calendars, target audience research, content ideation, and planning to ensure consistent and relevant content creation.
- Providing expert advice and guidance on content marketing strategies, audience targeting, content distribution, and engagement tactics to achieve business goals.
- Creating in-depth and informative e-books on specific topics or industry niches, serving as lead magnets or valuable resources for businesses.
- Crafting engaging and compelling scripts for video content, including explainer videos, tutorials, promotional videos, and more.
- Writing content on behalf of clients (ghostwriting) such as articles, books, speeches, or other materials, where the client is credited as the author.
- Analytics & Reporting – Know where your next order can come from
- Setting up website analytics tools like Google Analytics to track and measure various metrics related to website performance, user behavior, and conversions.
- Creating customized reports tailored to the specific needs of the business, providing insights into key performance indicators (KPIs), user engagement, traffic sources, and conversion rates.
- Analyzing website data to uncover trends, patterns, and opportunities for improvement, and providing actionable recommendations based on the findings.
- Implementing conversion tracking mechanisms to monitor and measure the effectiveness of marketing campaigns, including goal completions, form submissions, purchases, and other desired actions.
- Analyzing the user journey through various stages of the website (e.g., landing page, product page, checkout) to identify bottlenecks, drop-off points, and opportunities for optimizing the conversion funnel.
- Conducting A/B or split testing experiments to compare different variations of web pages, elements, or messaging to determine which performs better in terms of user engagement, conversions, and other relevant metrics.
- Utilizing heatmap and click tracking tools to visualize user interactions, identify popular areas on the website, and understand user behavior, such as where users click, scroll, or spend the most time.
- Examining user behavior on the website, such as navigation patterns, session duration, bounce rate, exit pages, and user demographics, to gain insights into user preferences and optimize the user experience.
- Analyzing website data related to organic search traffic, keyword rankings, backlinks, and other SEO metrics to identify opportunities for improving search engine visibility and driving organic traffic.
- Monitoring and analyzing data specific to mobile users, such as mobile traffic, device types, app usage, and mobile conversions, to optimize the mobile user experience and ensure mobile compatibility.
- Providing detailed e-commerce analytics to track and analyze metrics related to online sales, revenue, conversion rates, average order value, and product performance, helping businesses make data-driven decisions.
- Creating customized dashboards that consolidate and visualize key website metrics, providing a snapshot of performance and allowing for easy monitoring and reporting.
- Conducting competitive analysis to benchmark website performance against competitors, identifying areas of strength and weakness, and discovering opportunities for improvement.
- Visualizing website data through charts, graphs, and other visual representations, making it easier to understand and communicate complex analytics insights.
- Maintenance & updates – What differentiates Great Websites from Absent ones
- Making regular updates to website content, including adding new pages, modifying existing content, updating product/service information, and ensuring all content is accurate and up to date.
- Conducting regular security checks to identify and address vulnerabilities, applying security patches and updates, and implementing measures to protect the website from malware, hacking attempts, and other security threats.
- Implementing automated backup systems to regularly back up website data and files, ensuring that in the event of data loss or a website crash, the site can be quickly restored.
- Monitoring and optimizing website performance, including optimizing page load times, reducing server response times, and optimizing website code and scripts for improved speed and efficiency.
- Updating and maintaining plugins, themes, and other third-party integrations to ensure compatibility, security, and optimal performance, as well as leveraging new features and bug fixes provided by updates.
- Addressing and resolving technical issues, bugs, errors, and other website problems that may arise, ensuring smooth functionality and a seamless user experience.
- Monitoring and maintaining server infrastructure, including server updates, performance monitoring, server security, and optimizing server configurations for better website performance.
- Regularly checking and optimizing the website’s mobile responsiveness to ensure that it displays correctly and provides an optimal user experience across various mobile devices and screen sizes.
- Keeping the content management system (CMS) up to date by applying the latest updates and security patches, ensuring the website’s core framework is secure and functioning properly.
- Ensuring the website remains compliant with relevant industry standards, regulations, and best practices, such as GDPR (General Data Protection Regulation) or ADA (Americans with Disabilities Act) compliance.
- Regularly reviewing and analyzing website analytics data to identify trends, patterns, and areas for improvement, and using insights to make data-driven decisions for website enhancements and updates.
- Providing periodic design updates or refreshes to keep the website visually appealing, modern, and aligned with the brand’s evolving identity and industry trends.
- Assisting with content management tasks, such as uploading blog posts, updating images and videos, managing user-generated content, and ensuring consistent formatting and layout across the website.
- Managing and renewing SSL certificates to ensure secure data transmission between the website and its users, maintaining trust and data integrity.
- Continuously monitoring website uptime and performance, identifying and addressing any issues that may arise, and implementing measures to minimize downtime and ensure the website is always accessible to users.
Search Engine Optimization (SEO)
- Keyword Research – Foundational Work in SEO terms
- On-page Optimization – Translating your website for Search Engines
- Off-page optimization – Building a network for your website, on the internet
- Technical SEO – Increasing overall usefulness of your content
- Content Optimization – Tightening the nuts & bolts on your content
- Social Media Strategy – Social Media tactical planning & execution
- Account Setups Ground laying work for Social Media engagement
- Content Creation & Curation Storytelling & narrative building for your brand
- Advertising Campaigns Majority of your value for your money is here
- Community Management The secret sauce making you win social media
Email Marketing Services
- Campaign Strategy – Laying out the email marketing plan
- List Management & Segmentation – The hard work we do for more effectiveness
- Email Template Design – Spicing up mails to keep them in user’s inboxes
- Personalization & Automation – What makes your users feel pampered by you
- Reporting and Analytics – Understanding what works & what doesn’t
We create, establish, grow and make your Brand popular on the internet, the market that is growing fastest and biggest across industry sectors and empowering business at the speed of thought. We have proven how setting audacious goals and achieving them is not just day-dreaming, but a result of meticulous research, planning and flawless execution.
