Analytics & Reporting – Know where your next order can come from
- Setting up website analytics tools like Google Analytics to track and measure various metrics related to website performance, user behavior, and conversions.
- Creating customized reports tailored to the specific needs of the business, providing insights into key performance indicators (KPIs), user engagement, traffic sources, and conversion rates.
- Analyzing website data to uncover trends, patterns, and opportunities for improvement, and providing actionable recommendations based on the findings.
- Implementing conversion tracking mechanisms to monitor and measure the effectiveness of marketing campaigns, including goal completions, form submissions, purchases, and other desired actions.
- Analyzing the user journey through various stages of the website (e.g., landing page, product page, checkout) to identify bottlenecks, drop-off points, and opportunities for optimizing the conversion funnel.
- Conducting A/B or split testing experiments to compare different variations of web pages, elements, or messaging to determine which performs better in terms of user engagement, conversions, and other relevant metrics.
- Utilizing heatmap and click tracking tools to visualize user interactions, identify popular areas on the website, and understand user behavior, such as where users click, scroll, or spend the most time.
- Examining user behavior on the website, such as navigation patterns, session duration, bounce rate, exit pages, and user demographics, to gain insights into user preferences and optimize the user experience.
- Analyzing website data related to organic search traffic, keyword rankings, backlinks, and other SEO metrics to identify opportunities for improving search engine visibility and driving organic traffic.
- Monitoring and analyzing data specific to mobile users, such as mobile traffic, device types, app usage, and mobile conversions, to optimize the mobile user experience and ensure mobile compatibility.
- Providing detailed e-commerce analytics to track and analyze metrics related to online sales, revenue, conversion rates, average order value, and product performance, helping businesses make data-driven decisions.
- Creating customized dashboards that consolidate and visualize key website metrics, providing a snapshot of performance and allowing for easy monitoring and reporting.
- Conducting competitive analysis to benchmark website performance against competitors, identifying areas of strength and weakness, and discovering opportunities for improvement.
- Visualizing website data through charts, graphs, and other visual representations, making it easier to understand and communicate complex analytics insights.
