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Nature’s Designs are Inspiring to say the least and our creativity is very much influenced by it. The choice of colors, light, spatial positioning, shapes, form, texture and pretty much every aspect of our Creative Brief, has some or the other design element that we learned from mother Nature!

Web-Design, popularly confused as a synonym for Graphic Design, is a very special branch of design. In this, there’s so much to cover, the numerous types of media for example on which it is displayed. Unlike the old days when the internet was accessed only through the desktop PC, Web Content is consumed from all sorts of electromechanical devices today, from Airplane Seat Entertainment Screens to Mobile Phones, Giant Touch Screen Displays at Shopping Malls to Television sets at home.

This entails the variety in devices’s form factor to numerous display resolutions, unimaginable platform restrictions to requirements in flexibility of the design to adjust to the bandwidth of the streaming network. And trust us, this is just the beginning of how differently the web content is consumed and hence how differently it is understood by different internet users.

Again, what can be termed as internet literacy or comfort level of people with various types of interactivity with the Web Content is dependent upon their education, their exposure to various internet technologies and common stereotypes. Thus what you might consider amazing piece of creative content for a set of people might turn out to be awfully ineffective for most of these people might not even receive the content in the format, resolution or layout that you had imagined it to be.

And this is just the tip of the iceberg from what we know about the fragmentation and inconsistency of Internet’s Content Consumption Patterns. Is all hope lost then? Should people stop making Web Content or should all start resembling the famous few successful companies on the web and match their practices to the extent of becoming extinct o the oblivious eye?

Hold on my friends, it certainly doesn’t end here. Not only that there’s hope out there, there’s euphoria on the cards if you are ready to take a leap of faith and work on your Web Strategy with a focus on creating responsive content for emerging as well as legacy technologies. However, this means that we work with you a lot to understand who you’re trying to reach with your content and how. So it might be a little costlier than you might think, but then again, we’re the people who’ll tell you if it’s not worth. We want to grow based upon your success, mutually.